We live in the 'never ending now', where we're constantly exposed to information that's 'trending' and has happened in the last 24 hours.

That's the concept of stories, reels and other short form of consumption. We're easily exposed to it and as a result, information overload.

The problem? We don't stop to think.

The problem with THAT? We're making decisions on an impulse.

In other words, the shiny object syndrome - where we value something until it trends, and drop it completely after that.

If There's One Thing You Must Do - Stop And Reconsider

“You must not fool yourself, and you are the easiest person to fool.” - Richard Feynman

Every time you come across something new - tech, apparel, subscriptions 👀, ask yourself these questions:

#1. Does This Really Add Significant Value To My Life At This Moment?

I had an impulse to purchase a new phone. Barring a better battery, there are no functional benefits.
One way to answer this question sincerely is revisit it after some days. I don't plan on using my phone differently. It's literally going to be a shiny object.

#2. Can I Afford This Product Without Racking Up Monthly Installments?

Buying a product you don't need might stop you from buying a product you really need.

As a creator, my money is currently best saved for tech I need - a good mic for my podcast adds more value than a new phone. You can view your life in a similar manner.

Refraining from spending gets easier over time. One way is to compare everything you want, filter what you need and then prioritise those needs.

#3. Is This Product As Good As It 'Claims' To Be?

Good marketing convinces us we need everything we see. Do you really need LiDAR and 120hz refresh on an iPad? In the event you do, buy it by all means.

If you believe the product is better because it has those things, you might have to reconsider.

“Money is a great servant but a bad master.”― Francis Bacon